marketing consultant
CAPABILITIES
From pinpointing product-market fit to crafting impactful sales enablement programs, Caitlin has honed a unique approach for the phases of a go-to-market journey.
Though there are many ways to tell a story, there is a method to the madness of building a story at a macro level for your business and then at a micro level for a moment.
Threading a business mission through to an experiential production requires skill and an understanding of the human desire to connect. Caitlin has been threading these needles since the beginning of her career.
PORTFOLIO
projects and experiences
Caitlin Monaghan is a marketing strategist and producer, who has worked at the intersection of tech and entertainment for the past two decades.
She has been a pivotal force in steering product launches, premieres, and brands that have reshaped our engagement with entertainment and media. Her passion for technology and storytelling, underpinned by a solid background in production, has positioned her as a distinctive leader at some of the world’s most well-known organizations. Her expertise extends to sculpting corporate brands, crafting compelling narratives, and devising innovative go-to-market strategies.
Most recently, Caitlin led the B2B marketing team for The Roku Channel, where she helped transform the content model and introduced Roku Originals to the ads market.
Amidst the pandemic, while theaters were closed and productions halted, Caitlin created new monetization channels and AVOD business streams at Sony Pictures.
And before Sony, Caitlin played a pivotal role in launching game-changing products like skippable video ads, shaping policies that transformed the modern creator ecosystem, and orchestrating memorable brand campaigns while based in San Francisco, Paris, and London with Google & YouTube.
Caitlin has been lauded by colleagues as an empathetic leader, a bridge builder, and a fearless collaborator, who is not afraid to approach unknown territories.
