marketing consultant | fractional cmo | go-to-market strategist
caitlin monaghan is a marketing strategist and producer, who has worked at the intersection of tech and entertainment for two decades.
She has been a pivotal force in steering product launches, premieres, and brands that have reshaped our engagement with entertainment, media, and more recently fintech. Her passion for technology and storytelling, underpinned by a solid background in production, has positioned her as a distinctive leader at some of the world’s most well-known organizations. Her expertise extends to sculpting corporate brands, crafting compelling narratives, and devising innovative go-to-market strategies.
Before starting her own consultancy in 2023, Caitlin led the B2B marketing team for The Roku Channel, where she helped transform the content model and introduced Roku Originals to the ads market. Amidst the pandemic, while theaters were closed and productions halted, Caitlin created new monetization channels and AVOD business streams at Sony Pictures. And before Sony, Caitlin played a pivotal role in launching game-changing products like skippable video ads, shaping policies that transformed the modern creator ecosystem, and orchestrating memorable brand campaigns while based in San Francisco, Paris, and London with Google & YouTube.
Caitlin has been lauded by colleagues as an empathetic leader, a bridge builder, and a fearless collaborator, who is not afraid to approach unknown territories.
SERVICES
go-to-market strategy
From pinpointing product-market fit to crafting impactful sales enablement programs, Caitlin has honed a unique approach for all phases of a go-to-market journey. This includes identifying the right audience, shaping the story that resonates, and building frameworks that cut through.
experiential & content production
From the NewFront stage to the boardroom, Caitlin has built experiences and activations that turn strategy into tangible impact. Her career started at an agency; therefore, she is able to seamlessly work with leadership and vendors to deliver experiences that inspire, engage, and convert.
brand storytelling
Though there are many ways to tell a story, there is a method to the madness of building a story at a macro level for your business and then at a micro level for a moment.
fractional cmo consulting
Need a ‘hired gun’ that can execute a combination of all of the above and act as an embedded marketing leader? This model offers strategy and execution — from building teams to setting brand direction — on a flexible basis that grows with your business.
PORTFOLIO
